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The BoomerScaper Audience
A Booming Market
 
Get your brand in front of the millions of BoomerScapers seeking to “Escape to Everywhere.” These boomers will live longer and have more fun and adventure than any generation before them, by escaping the ordinary and revolutionizing retirement as we know it.
 
BoomerScape™ is the leading online international lifestyle community for the Baby Boomer generation. This is the only online network of its kind servingBoomers who desire to retire abroad, find international real estate, meet travel companions, and embrace exotic dream destinations, for a visit or a lifetime.

 
BoomerScape Statistics
A Quick Summary of the BoomerScape Market
 
According to research by HSBC:

  • 64% feel retirement is an opportunity for a whole new chapter in life
  • 70% would like to spend most time traveling
 According to research by AARP:
  • 55% of Boomers consider themselves “adventurous”
  • 77% consider their own travel experiences more adventurous than their parents.
  • 24% of Baby Boomers have traveled outside the United States compared to less than 1/5 in 1985
  • 28% of Boomers currently hold a passport compared to 10% in 1985, when Boomers were ages 21-39

BoomerScape’s own market survey of travel and retirement trends among people aged 46+ yielded the following key takeaways:

  • Travel was rated the number one activity Boomers will focus on over the next 10 years, above work, sports, socializing and a number of other activities (excluding “spending time with family”)
  • 40% of respondents would consider living or retiring abroad for all or part of the year
  • 55% of respondents have traveled outside the US within the last year.  54% have been to Central America and Mexico within the last five years.

  Other general Baby Boomer statistics

  • 77 million people were born between 1946 and 1964 (NCPA Idea House).
  • The first Baby Boomer turned 60 on January 1, 2006. 
  • Each day in 2006, 7,918 people are turning 60, amounting to 330 every hour (U.S. Census Bureau). The second fastest is the age group 85+.
  • In 2006, 7,918 people turned 60 each day, amounting to 330 every hour (U.S. Census Bureau)
  • 50% of Baby Boomers plan to maintain a physically active lifestyle in retirement (Del Webb Baby Boomer Survey) 
  • 24% of Baby Boomers have traveled outside the United States compared to less than 20% in 1985 (AARP Travel Study) 
  • Two thirds of Americans ages 50-64 use the Internet  (e-marketer’s E-retail report)
  • 57% of Boomers have some college or more (Current Assessment Report for the Baby Boomer Market)
  • Boomers have considerable discretionary income, with 38% earning household incomes over $75K (Ibid)

   
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